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February 12.2026
3 Minutes Read

Unlocking Opportunities in Agriculture: Value Chain Coordination for Michigan Farmers

Value Chain Coordination: Other Sales Avenues - Emerging Farmer Learning Series

Empowering Michigan Farmers: Online Training Opportunity

As Michigan farmers adapt to an evolving agricultural landscape, the importance of honing business acumen is paramount. The upcoming Emerging Farmer Learning Series offers a unique opportunity for farmers throughout the state to enhance their skills and knowledge, particularly in the area of value chain coordination.

Understanding Value Chain Coordination

Value chain coordination refers to the strategic management of activities that create value for producers, suppliers, and customers alike. By optimizing these connections, farmers can streamline their operations, build meaningful relationships with suppliers and buyers, and ultimately enhance their competitiveness in the marketplace. This series will delve into these concepts, providing insights that are particularly beneficial for Michigan’s local food economy.

Featured Speaker Paul Green: Expertise on the Ground

On March 11, 2026, one of the highlights of this learning series will be a session led by Paul Green, the Sales Manager at Marrow Detroit Provisions. With extensive experience in account management and business development within the food system, Paul will guide participants through the intricacies of forging partnerships across the value chain. His unique background—which ranges from teaching to managing retail—offers attendees a broad perspective on how to cultivate connections that unlock growth potential.

Why Participate in the Learning Series?

These webinars are not just educational; they provide a platform for interaction and collaboration. Each 90-minute session will include presentations followed by breakout discussions, allowing participants to engage with each other and the expert speakers. This setup encourages networking and builds a sense of community among Michigan’s farming and food business owners.

Relevant Topics for Today’s Farmers

The series covers a variety of critical business topics such as obtaining customer insights, financing strategies, and legal aspects of farm operations. With such a range of subjects, farms can learn not just about their internal processes but also about external market dynamics. This knowledge is invaluable given the rapid changes in agricultural regulations, consumer trends, and economic conditions that impact Michigan farmers today.

Future Trends in Michigan Agriculture

As we look ahead, the Michigan Good Food Fund and Michigan State University’s Center for Regional Food Systems are committed to creating pathways to economic growth for farmers across the state. By investing in local food production and enhancing value chain coordination, these organizations are fostering not just individual farm success, but also a robust agricultural sector that supports community resilience and sustainability.

How to Get Involved

Registration for this free learning series is open to all and is encouraged for those looking to deepen their knowledge in agricultural business practices. Participants can register for the entire series or select specific sessions that interest them. This initiative not only aligns with Michigan's agricultural goals but also emphasizes the importance of community growth through education.

For those passionate about supporting Michigan farmers, this series presents a unique chance to learn from experienced professionals while having a real opportunity to engage and grow alongside fellow farmers. Don’t miss this chance to enhance your agricultural knowledge and practice!

Michigan Business & Economy

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