Add Row
Add Element
MiWire Logo
UPDATE
Add Element
  • Home
  • Categories
    • MI Biz & Industry
    • Entrepreneur
    • Biz Dev & Strategy
    • Food / Dinning
    • Economic Watch
    • Community & Lifestyle
    • Real Estate
    • MI History & Heritage
    • Travel
    • Legal / Lawful
    • MI Agriculture
    • Sports
    • Events
December 23.2025
3 Minutes Read

Underneat’s USD 6 Million Funding: A Milestone in Women’s Shapewear

Underneat shapewear funding, smiling individuals in split portrait.

The Rise of Underneat in India's Fashion Market

Kusha Kapila and Vimarsh Razdan, the founders of Underneat, have tapped into the lucrative Indian fashion market with their recent achievement of raising USD 6 million in a Pre-Series A funding round. This funding was primarily led by Fireside Ventures, alongside recurring support from Ghazal Alagh, the co-founder of Honasa Consumer. The capital influx will allow Underneat to bolster its operations and distribution across various Indian cities, reflecting its rapidly growing presence in the direct-to-consumer (D2C) fashion segment.

Understanding the Market Demand

Launched in April 2025, Underneat has swiftly positioned itself as a mass-premium brand, catering explicitly to the innerwear and shapewear needs of Indian women. This is a strategic move given the current valuation of India’s women's innerwear market at approximately USD 5.06 billion, projected to grow significantly in the coming years. With rising disposable incomes, urbanization, and increasing online shopping adoption, the market landscape is ripe for growth.

Insights from the Founder's Journey

The entrepreneurial journey of Kapila and Razdan is a classic example of recognizing and filling a market gap. Underneat has achieved an impressive annual run rate exceeding INR 150 crore with positive EBITDA within just eight months of its launch. Such rapid growth is a testament to their understanding of consumer needs and market dynamics.

Customer Engagement as a Growth Catalyst

A key differentiator for Underneat is its focus on direct engagement with consumers. Leveraging social media platforms, particularly through Kapila’s popular "what to wear under" series, they have garnered substantial customer loyalty and feedback, which has been crucial in shaping product design and offerings. Their approach emphasizes that their customer base, which has now exceeded 200,000, is integral to their journey.

Looking Ahead: Future Opportunities

The broader e-commerce trend signifies that consumer behaviour is evolving, allowing brands like Underneat to flourish. By increasing its visibility and tapping into the digital marketing space, Underneat can enhance its reach among its target audience. Not only does this foster a loyal customer base but also lays down the pathway for future growth and expansion.

Entrepreneurial Lesson: Building a Brand with Community Feedback

The approach taken by Underneat highlights an essential lesson for aspiring entrepreneurs: the value of community feedback in product development. By actively listening to their consumers, the founders are nurturing a brand that resonates with its target market on various levels—building trust, increasing sales, and establishing a brand narrative that focuses on the needs of everyday women.

Conclusion and Call to Action

In summary, Underneat's journey illustrates the potential for innovation and community-driven growth within the fashion industry. As the women’s innerwear segment continues to evolve, the importance of brands that cater specifically to consumer feedback becomes evident. For aspiring entrepreneurs, it’s a reminder of the value of staying connected with your audience and using insights to shape your business. If you're part of the Michigan entrepreneur community, consider exploring local networking events or resources to share insights and engage with others in the business landscape.

Entrepreneur

0 Views

0 Comments

Write A Comment

*
*
Related Posts All Posts
12.23.2025

Hispanic Entrepreneurs in North Texas: Risk-Takers Navigating Challenges

Update Hispanic Entrepreneurs: The Backbone of North Texas Hispanic entrepreneurs are emerging as one of the fastest-growing business groups in North Texas. According to the Greater Dallas Hispanic Chamber of Commerce, the number of Hispanic-owned businesses in the region has surged by 60% since 2017. This increase highlights the resilience of these entrepreneurs, who strive to create opportunities despite facing numerous challenges. The Courage to Take Risks Among them is Eddie Johana Duarte, owner of Colombianitos in Farmers Branch. Duarte, who invested her life savings in the store, faced the dual pressures of operating during turbulent times—both economically and socially. The recent violent incident near her business during a demonstration, as well as ongoing fears related to immigration enforcement, have made it difficult for many in her community to feel safe enough to shop, risking her income. “It’s worrisome,” she says, speaking to the fragile connection business owners have with their communities. Hard Work: The Foundation of Success The story of Rafael Romero is a prime example of the dedication pervasive among Hispanic business owners. Arriving in Fort Worth with only $200 to his name, he has built Tortas Ahogadas Guadalajara into a flourishing restaurant. His success, serving nearly 300 customers each Sunday, exemplifies the intersection of cultural pride and entrepreneurial spirit. Romero’s journey reflects the dreams many immigrants share: to provide a better life for their families through sheer hard work and persistence. Statistics of Growth A recent report shows that about one in seven businesses in Dallas County are Hispanic-owned. This statistic is not just a mark of economic robustness; it mirrors a growing entrepreneurial landscape led often by Mexican immigrants, who make up over half of the city's immigrant entrepreneurs. They are providing crucial job opportunities for their families and communities, ensuring that their cultural heritage remains alive and integral to the local economy. Community Impact: More Than Just Business The businesses initiated by Hispanic owners often have wider community benefits, scaffolding social networks that support not just their clients, but also fellow entrepreneurs. Ricardo Luis, who runs Birrieria Los Chivos de Oro, captures this essence perfectly. His restaurant's popularity, often resulting in long lines on weekends, symbolizes a gathering point for the community, fostering connections where people bond over food and culture. Future Predictions: Opportunities Ahead As the demographic landscape shifts, opportunities for Hispanic entrepreneurs are expected to grow, especially with resources aimed at enhancing financial literacy and access to funding. Many local organizations are stepping in, lending their support by providing Michigan business plan template examples and insights into national business finance degree programs. Programs like these can empower budding entrepreneurs to navigate the complexities of establishing and sustaining their companies. Challenging Stereotypes and Misconceptions Contrary to stereotypes, Hispanic entrepreneurs do not solely inhabit the restaurant industry. They are diversifying into fields like tech, health care, and creative industries. The embrace of education and training will only bolster their contributions to the economy. Ventures may expand from traditional businesses to innovative tech startups, emphasizing that the narrative of hard work is evolving. With the right investment strategies and an increased focus on corporate social responsibility, the Hispanic entrepreneurial community can thrive even in challenging times. Accessible national alternative investment strategies and Michigan corporate social responsibility benefits could thus play a pivotal role in ensuring their growth and stability. Conclusion The story of Hispanic entrepreneurs in North Texas is one of resilience, passion, and community. Their ability to adapt to challenges while maintaining their cultural identity fundamentally enriches the local economy. As these entrepreneurs continue to rise, the broader community must recognize and support their journey. Now is the time to advocate for structural changes that will empower these businesses further, ensuring even greater contributions to the economy.

12.22.2025

Unlocking Economic Growth: The Black Business Loan Program's Benefits

Update Understanding the Impact of the Black Business Loan Program The Black Business Loan Program (BBLP) has emerged as a powerful force for changing the trajectory of many black-owned businesses. This initiative grants loans between $10,000 and $250,000, specifically tailored to support enterprises that are at least 51% black-owned. This program not only provides crucial financial backing but also bridges the significant gaps that hinder growth among black entrepreneurs, who often face more stringent conditions in traditional financing environments. Creating Opportunities for Black Entrepreneurs At the heart of the BBLP is the mission to empower underrepresented entrepreneurs by offering tailored financial solutions coupled with essential technical assistance. These workshops enhance business management skills and operational knowledge crucial for success. Evidence shows that businesses supported by the BBLP often reinvest in their communities, which not only encourages local economic growth but also fosters job creation—a critical component in decreasing unemployment rates within minority communities. Fostering Community Development and Economic Empowerment The BBLP stands as a beacon of hope for revamping underperforming local economies. As black-owned businesses grow, they create jobs, thereby uplifting neighborhoods and ensuring a substantial contribution to the overall economic health of their communities. Reports indicate that one fifth of black families live in poverty, a staggering statistic that initiatives like the BBLP aim to mitigate by creating sustainable businesses. The Path Ahead: Challenges and Solutions Despite its notable success, black entrepreneurs still face significant challenges, including a higher likelihood of having loan applications denied in comparison to their white counterparts. The BBLP counters these trends by providing accessible capital, which is essential for economic stability and growth. Organizations like Community Development Financial Institutions (CDFIs) complement the BBLP by offering additional funding routes, alongside resources and guidance for financial planning. Moreover, grants designed explicitly for black-owned businesses serve to alleviate the pressures of loan repayment, such as the NAACP Powershift Entrepreneur Grant, which empowers entrepreneurs by offering funding without retribution. Success Stories as Motivation One shining example of success stemming from such programs is Melanated Healing LLC, owned by Amber Smith. After securing a $25,000 loan, her business significantly expanded its service offerings, demonstrating how access to capital can create ripple effects of empowerment and growth within the community. Conclusion: The Need for Continued Support Tailored financial solutions provided through programs like the BBLP contribute to the expansion and sustainability of black-owned businesses. By advocating for such initiatives and supporting their momentum, we can collectively assist in closing the racial wealth gap while fostering a more equitable economic landscape. With continued community investment and resources aimed at promoting entrepreneurship, the future for black-owned businesses looks bright. For aspiring black entrepreneurs, seeking mentorship and additional resources is paramount for navigating this landscape effectively.

12.22.2025

Explore How AI Adoption Sparks Innovation and Creativity in Small Business

Update Understanding the Impact of AI in BusinessArtificial intelligence (AI) is no longer a futuristic concept; it is a revolution that organizations, especially small businesses, are beginning to embrace with open arms. A recent global survey conducted by Google Workspace highlights the profound impact AI can have on innovation and creativity within the workplace. The findings reveal that businesses that integrate AI are not only enhancing operational efficiency but are also fostering a cultural environment rich in creativity and satisfaction among employees.Key Insights from the SurveyThe survey presents compelling statistics that illuminate the transformative potential of AI. Among the most notable figures is a dramatic 57% increase in innovation reported by firms that have fully adopted AI technologies. Additionally, these organizations noted a 39% reduction in time spent on menial tasks and a noteworthy 65% increase in workplace creativity. For small business owners, such metrics are especially eye-opening, indicating that AI tools could profoundly enhance their growth strategies.The Efficiency-Creativity ConnectionIn a typical small business environment, where resources are often stretched thin, efficiency gains from AI adoption can lead to significant outcomes. By automating repetitive, mundane tasks, employees are given the freedom to focus on higher-value activities that require creative thinking. This shift not only boosts workplace morale but is crucial for improving customer service and product development—vital areas for competitive survival in today's fast-paced marketplace.Navigating Practical ChallengesDespite the enticing benefits of AI, small business owners must consider the practical implications of adopting new technologies. Challenges such as initial investment costs, ensuring employee training, and overcoming potential resistance to change can complicate implementation. Therefore, it is advisable for owners to meticulously plan their approach by setting clear goals and evaluating their specific needs. Engaging employees in the transition process can cultivate a more favorable environment for change, ensuring a smoother integration of AI into daily operations.The Future of Work: Cultivating a Culture of InnovationAndrew Hargreaves, product leader for AI at Google Workspace, notes that organizations embracing AI are moving beyond just traditional productivity boosts. They are reimagining how teams work and collaborate, fostering a culture that encourages innovation. As small businesses explore the adoption of AI, the opportunity for enhanced creativity becomes apparent. Adopting AI tools effectively positions smaller enterprises to elevate their operational framework and stimulate fresh ideas among their staff.Staying Ahead in the Evolving LandscapeThe landscape of AI technology is constantly shifting, and staying current is essential. Small business owners should remain informed on technological advancements and their impact on employee roles and workplace relationships. The insights gleaned from the Google Workspace survey provide a valuable framework for considering how to leverage AI to strike a balance between efficiency and creativity, ensuring that businesses not only keep pace with change but also set the stage for future success.Conclusion: Transform Your Operations with AIFor small business owners eager to unlock the potential of AI, recognizing the advantages of innovation and efficiency is crucial. The findings from the Google Workspace survey can act as a catalyst for taking proactive steps towards AI integration. By focusing on strategies that embrace both efficiency and creativity, small businesses can further enhance their competitive edge while preparing for future advancements. As the demand for innovation continues to rise, now is the time to explore AI tools and make informed decisions that will benefit your business for years to come.

Terms of Service

Privacy Policy

Core Modal Title

Sorry, no results found

You Might Find These Articles Interesting

T
Please Check Your Email
We Will Be Following Up Shortly
*
*
*