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December 18.2025
2 Minutes Read

Redline Equipment Expands Offerings: New Holland Construction Now Available

Michigan construction equipment expansion in dynamic cityscape.

Redline Equipment Broadens Horizons with New Holland Construction

Redline Equipment is making significant strides in the construction machinery market with the recent addition of the New Holland Construction brand to its offerings in Ohio and Michigan. This strategic move is not only pivotal for the company’s growth strategy but reinforces its commitment to providing reliable machinery to contractors and construction professionals throughout the region.

Why the New Holland Addition Matters

According to Mike Pitts, CEO of Redline Equipment, the integration of New Holland Construction enhances their established portfolio of agricultural and heavy equipment. “New Holland Construction fits perfectly with our core strength in heavy equipment and our long-term growth goals,” he explains. This expansion positions Redline as a comprehensive dealer for both agricultural and construction needs, serving a wider customer base looking for versatile machinery solutions.

Aiding Diverse Market Segments

With New Holland Construction's full product lineup now available, Redline can cater to contractors in need of specialized equipment for earthmoving, material handling, and infrastructure projects. This strategic alignment not only solidifies Redline's relationship with major manufacturers under the CNH Industrial umbrella but also expands their capacity to meet evolving marketplace demands.

Ensuring Continued Growth

The addition of New Holland Construction is a proactive step towards fulfilling Redline's long-term growth ambitions. By broadening its equipment offerings, Redline positions itself to be more competitive in an ever-evolving construction landscape. Redline operates 11 authorized Case IH dealer locations and emphasizes 24/7 support from certified technicians, ensuring that their customers receive the highest quality service.

Supporting Contractors with Versatility

For contractors and construction workers in Ohio and Michigan, this expansion translates to improved access to reliable construction equipment. Beyond just the addition of machinery, Redline Equipment’s commitment to customer support ensures that contractors can depend on timely service and parts availability. This reliability is essential in an industry where project timelines and equipment downtime can make or break profitability.

Driving Michigan’s Construction Forward

As Michigan continues to develop its infrastructure, the presence of beneficial partnerships between companies like Redline Equipment and manufacturers like New Holland Construction will play a critical role. This collaboration not only supports contractors but also enhances Michigan's reputation in the transportation construction space. By leveraging additional resources and expanding their offerings, Redline aids in driving forward the state’s progress in roadwork and infrastructure development.

Conclusion

With the incorporation of New Holland Construction into its lineup, Redline Equipment is poised for impressive growth in Michigan's competitive construction market. The extensive portfolio will allow them to meet diverse contractor needs effectively while emphasizing the core values of service and reliability. Keeping abreast of these developments can provide contractors with vital insights and new opportunities.

Stay informed on the latest construction trends and equipment updates in your area. Visit Redline Equipment’s website and discover how they can support your next project.

Biz Dev & Strategy

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