Meet Andy Thomas: The New VP of Manufacturer Relations at Ten Tenths Motor Club

Andy Thomas Steps into a Pivotal Role

On December 22, 2025, Ten Tenths Motor Club made headlines in the automotive community with the appointment of Andy Thomas as Vice President of Manufacturer Relations. With over three decades of experience in luxury automotive sales, marketing, and brand management, Thomas's expertise positions him as a key player in shaping the future of this unique motorsports lifestyle destination.

Building Strategic Partnerships

In his new role, Thomas is tasked with cultivating and enhancing relationships with original equipment manufacturers (OEMs). Understanding manufacturers’ requirements is crucial for the growth of Ten Tenths as it seeks to leverage partnerships to maximize facility utilization. This commitment to collaboration aligns with the club's goal of becoming a leading hub for automotive experiences.

Industry Experience that Matters

Before joining Ten Tenths, Thomas served as Vice President of Marketing and Communications for McLaren Automotive North America. During his tenure, he spearheaded strategies that resulted in record sales and organized experiential events across more than 30 major markets, demonstrating the impact of effective marketing in the luxury vehicle market. His extensive experience with prestigious brands, including Rolls-Royce, BMW, and Ferrari, underscores his capacity to foster valuable connections within the automotive landscape.

A Vision for the Future

Rick Hendrick, co-founder of Ten Tenths alongside Speedway Motorsports, praised Thomas's unparalleled reputation in the industry. He emphasized that Thomas's leadership will not only strengthen ties with manufacturers but also enhance the overall experience offered at Ten Tenths Motor Club. This vision aims to create a premier venue for automotive enthusiasts and corporate events alike.

Connecting with the Community

Thomas's educational background, which includes a degree in Mechanical Engineering from Clemson University, has driven him to remain engaged with the next generation of automotive professionals. He actively mentors students and sponsors marketing projects that encourage real-world learning opportunities in the automotive industry. Thomas's commitment to education and community involvement reflects a dedication to fostering new talent and promoting automotive culture.

Establishing Ten Tenths Motor Club

Located adjacent to the iconic Charlotte Motor Speedway, Ten Tenths Motor Club aims to offer exclusive driving experiences, luxury brand activations, and signature events. This facility is quickly becoming a sought-after destination for automotive launches and special events. The upcoming Heritage Invitational event, set for April 9-11, 2026, will showcase the club's commitment to the automotive community, offering enthusiasts a variety of experiences and interactions with leading automotive brands.

Implications for Automotive Enthusiasts

With Thomas at the helm of manufacturer relations, automotive fans can look forward to exciting collaborations and events that will elevate the engagement level within the auto racing and luxury car markets. By leveraging his extensive network, Thomas's tenure could lead to increased visibility for both Ten Tenths and its partners, ensuring that the facility resonates strongly with automotive aficionados.

Conclusion: A New Era Dawns

As Ten Tenths Motor Club aims to establish itself as a premier destination for automotive experiences, Andy Thomas's leadership marks the dawn of a new era in valuable partnerships and engaging events. His proven track record in the luxury automotive industry and commitment to community engagement will be instrumental in driving the club's growth and fulfilling its vision of becoming a central hub for automotive enthusiasts. For automotive dealers, repair specialists, and antique auto collectors, the future at Ten Tenths is promising, filled with opportunities for connection and collaboration.