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Celebrating Local Excellence: 2026 Small Business of the Year Awards
On the morning of April 16, 2026, the Greater Wausau Chamber of Commerce honored outstanding entrepreneurs and organizations during the annual Business EXPO at the Central Wisconsin Convention + Expo Center in Rothschild. The eagerly anticipated event celebrated the achievements of small businesses that contribute to community growth and societal well-being.
A Tribute to Business Growth and Community Engagement
Every year, the Small Business of the Year Awards highlight the essential role local businesses play in their communities. This year, the awards identified two exceptional recipients: NorthStar Restoration Services and Bridge Street Mission. The former secured the title in the Business category, while the latter was recognized within the Charitable Non-Profit division. Each organization, through their hard work and dedication, exemplifies the spirit of innovation and community support.
The Heartfelt Words of the Winners
Jay Cricks, a co-owner of NorthStar Restoration Services, expressed his surprise during the acceptance speech, saying, “This is unreal and we never expected this. We never could have done any of this without our staff and our families who have supported us. This isn’t just our (award), this is for our entire team.” Craig Vincent, Executive Director of Bridge Street Mission, shared a similar sentiment, acknowledging the community’s collective effort to support the unhoused, stating, “We’re privileged to be right in the middle of that and, hopefully, we can see some significant change for the people we serve.”
A Closer Look at Other Finalists
Beyond the winners, there were many notable finalists, including Chase Outdoors LLC, CWAV LLC, The Palms Supper Club, and Restlawn Memorial Park in the Business category; and Adaptive Communities Inc., The Open Door of Marathon County Inc., Wausau Curling Club Inc., and Wausau Events Inc. in the Charitable Non-Profit category. These businesses were recognized for their innovation, commitment to quality, and service to the community.
The Role of Community Recognition Events
Such events are not just about giving out awards; they are a celebration of the entrepreneurial spirit that permeates communities. Brian Otten, a marketing director with the Chamber, remarked, “The Expo is a day-long celebration of businesses in our region, and the addition for the first time last year of this awards program to the day was the perfect opportunity to spotlight these exceptional small businesses.” By recognizing achievements, the Chamber fosters mutual support among local businesses and encourages community members to patronize their services.
Looking Ahead: The Ongoing Journey of Small Businesses
This year’s awards serve as a testament to the resilience and creativity of small businesses in Wausau. As they continue to navigate challenges posed by the economy and changing market conditions, the spotlight on their accomplishments can ignite inspiration among budding entrepreneurs looking to make their mark. Following the footsteps of these awardees, the next generation of business innovators has the potential to create significant social change and economic growth.
Final Thoughts: The Importance of Supporting Local
In honoring their achievements, the Greater Wausau Chamber of Commerce reminds us all of the importance of supporting local businesses. These enterprises are integral to the fabric of the region, providing not just jobs but also community involvement and innovative solutions to local issues. As we look toward the future, it is essential for community members to promote and engage with small businesses that strive to make a difference.
Stay tuned for more exciting developments from Wausau’s vibrant business community, and consider supporting your local small businesses as they pave the way for a prosperous future.
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