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Pennsylvania's Bold Strategy to Boost Small Business and Outdoor Tourism

Update Pennsylvania's Tourism Transformation: Boosting Small Business and Nature On December 3, 2025, a significant milestone was achieved in Pennsylvania's tourism sector with the unveiling of a 35-year lease agreement aimed at enhancing small businesses and outdoor travel. This initiative, led by DCNR Secretary Cindy Adams Dunn, marks a pivotal collaboration between the DCNR (Department of Conservation and Natural Resources) and the PA Wilds Center for Entrepreneurship. It forms part of Governor Josh Shapiro's broader strategy to foster economic growth and revitalize local communities by linking them more closely to the state’s natural beauty. Empowering Local Entrepreneurs Central to this initiative is the operation of the PA Wilds Conservation Shops at Kinzua Bridge and Leonard Harrison state parks, where more than 90% of the items sold are handmade products from rural small businesses. The shops, which have collectively generated over $3.4 million since their inception in 2016, support local entrepreneurs significantly—around half of the income goes directly back to these businesses. According to Ta Enos, CEO of the PA Wilds Center, this long-term lease not only offers stability to existing small businesses but also encourages future investments in the region. It cultivates an environment where community partners and funders can feel secure about contributing to local tourism and economic strategies. Investing in Outdoor Tourism Infrastructure In a bid to broaden its tourism offerings, Governor Shapiro’s upcoming budget allocates $13 million to the DCNR for park operations. This funding is designed to boost visitor experiences across the state’s parks, promoting accessibility for all. The ambitious plan also includes the upcoming opening of Pennsylvania’s 125th state park, Laurel Caverns, set to welcome visitors in 2026. This focus on infrastructure development reflects Pennsylvania’s commitment to creating vibrant, economical, and engaging tourism experiences. By enhancing access to remarkable natural attractions, the state not only promotes tourism but also strengthens community economies throughout the region. Forging Sustainable Tourism Practices The PA Wilds region, recognized for its stunning landscapes and rich biodiversity, serves as a crucial area for outdoor enthusiasts. The partnership between the PA Wilds Center and the DCNR sets an exemplary standard for fostering sustainable tourism practices. Recognizing that tourism can be a driving force for economic stability, this project enhances the visitor experience while supporting local economies. Additionally, a portion of the revenue from conservation shops is used to fund park improvements and maintenance, thanks to donations made to the Pennsylvania Parks and Forests Foundation. This ensures that tourism activities directly benefit both local economies and the environment. Future Prospects and Community Revitalization The partnership is poised for further development, with plans for a potential $200,000 investment aimed at park enhancements. There is also consideration for launching additional stores, possibly replicating the conservation shop model across other communities in Pennsylvania. This can intensify the synergy between tourism and small business growth, fostering a thriving, interconnected economic ecosystem. As tourism continues to play a pivotal role in Pennsylvania’s economic landscape, the collaboration between the DCNR and the PA Wilds Center exemplifies how thoughtful, long-term strategic planning can yield substantial benefits for local communities. The current initiatives not only highlight Pennsylvania's scenic beauty but also showcase the entrepreneurial spirit that drives local economies. A Brighter Tomorrow for Pennsylvania’s Rural Areas With targeted investments and a commitment to supporting small businesses alongside promoting its scenic attractions, Pennsylvania is well-positioned for a bright tourism future. By strengthening the bond between visitors and local enterprises, the state aims to boost not just its tourism industry, but also the livelihoods of countless rural families. This forward-thinking approach could very well place Pennsylvania at the forefront of sustainable tourism development. This revitalized tourism strategy not only deepens the connection between residents and their natural surroundings but also empowers them to share their unique stories and creations, enriching the experience for future visitors.