2026 ACC Excellence Award Finalists: Celebrating Automotive Communication Leaders

The Importance of Excellence in Automotive Communications

The automotive industry, particularly in a state like Michigan where the sector thrives, greatly values innovation, leadership, and dedicated communication. Recognizing outstanding professionals who lead the way in automotive communication is not merely about accolades; it sets the bar for future talent in the industry. The Automotive Communications Council (ACC) aims to celebrate individuals who have made significant strides in this space, and their announcement of the 2026 ACC Excellence Award finalists highlights just that.

Meet the Finalists: Their Contributions and Impact

This year’s finalists represent a remarkable range of expertise and commitment to automotive communications. Jim Merle has over three decades of experience in the industry, serving as a media executive and group publisher at Babcox Media. His extensive background includes his presidency at the ACC and contributions to the Auto Care Association’s committees, amplifying critical discussions around marketing and communications.

Lance Boldt, on the other hand, brings a unique perspective by integrating financial planning with automotive communications. As a co-founder of AutoNetTV, he has focused on creating valuable B2B and B2C communications that are essential for both consumers and industry professionals. Boldt’s advocacy for diversity, equity, and inclusion reflects a modern understanding of the automotive landscape where a broad range of experiences enrich communications.

Finally, we have Chris Messer, overseeing significant media brands at EndeavorB2B. His rich background spans print, digital, and event promotions, making him a dynamic force in communicating with audiences across the transportation sector. His role as chair of the Membership and Recruitment Committee at ACC showcases his dedication to fostering community and involvement.

Celebrating Innovation at the Auto Care Connect Conference

The recipient of this prestigious award will be revealed at the Auto Care Connect Conference in Atlanta this May, an event anticipated by nearly 1,000 automotive aftermarket executives. The visibility offered through this award not only honors the individual winner but also highlights the significance of effective communication within the automotive community. Recognition across multiple platforms—such as newsletters to over 10,000 readers, podcasts, and industry media—ensures that their contributions will inspire others pursuing careers in automotive communication.

Counterpoints: Diverse Perspectives in Automotive Communications

While the ACC Excellence Award celebrates individuals, it's vital to ask: how can the industry continue to elevate the voices of many? In today's diverse landscape, the importance of inclusive communications cannot be overstated. As professionals, it’s essential to question whether the traditional narratives in auto communication truly reflect the diverse consumer market. The finalists demonstrate a commitment to this, but ongoing dialogue will be necessary to keep pushing boundaries.

Looking Ahead: Trends in Automotive Communications

As we look to the future, several trends are emerging within automotive communications. The rise of digital platforms requires professionals to adapt and innovate continually. Real-time engagement through social media and the integration of video content will become vital for automotive professionals looking to reach younger audiences. Moreover, an increasing emphasis on sustainability in the automotive industry calls for enhanced storytelling around eco-friendly practices, which could become a crucial aspect of communications moving forward.

Get Involved in Automotive Communications

If you’re in Michigan or interested in the automotive industry, consider diving deeper into the world of automotive communications. Whether you're a dealer, a repair professional, or simply an enthusiast, the automotive sector is ripe with opportunities. Explore how you can elevate your communications strategies or join local automotive clubs to stay abreast of developments in the industry. And if you’re interested in contributing, consider researching how best to engage in ongoing conversations about diversity and inclusivity within automotive communications.

As the ACC continues to spotlight innovation and leadership through awards like these, there’s no better time to participate in this engaging community and reflect on how communications shape our understanding of the automotive landscape.